Undoubtedly, Google is the leader in the internet industry. Google’s PPC program, Google AdSense is the most popular option under this category. Many people have been earning their living online, thanks to the Google Adsense!
Before you jump into the Google Adsense, you have to sign up with the network and paste some code snippets on your website. Then, the network will serve contextual ads (in text, images or video clip) relevant to your website, and you will earn a certain amount of money for every click that being generated.
Please keep in mind, the profitability of PPC advertising depends on the general traffic levels of the website, especially the click-through rate (CTR) and cost per click (CPC).
The CTR depends on the design of the website. Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs. The CPC, on the other hand, depends on the nice of the website.
Based on the research, mortgages, financial and education are some of the examples of profitable niches, which the publisher able to earn over couple of dollars with only a single click, while tech-related topics tend to receive a smaller CPC.
The source of the traffic can also affect the overall CTR rate. Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often. In the other hand, the traffic from Social media presents terribly low CTRs because these visitors are already familiar with the Google ads and tends to ignore the ads!
For those who didn’t want to use the Google Adsense, you might want to try out these following programs:
• Yahoo! Publisher Network (YPN)
• Chitika
• Clicksor
• BidVertiser
So, what are you waiting for? Let’s get jump on the bandwagon and begins your online earning journey immediately.
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